Skyy Vodka



Skyy Vodka Penthouse Campaign

Objective

To supply for one month a consistent team of female Hostesses, brand ambassadors and Male Meet and Greet Staff throughout the first national event campaign for this US vodka.

Delivery

6 staff were selected based on looks, attitude and experience in the alcohol trade to act as brand ambassadors for this Sex in the City inspired campaign. 2 female staff were responsible for distributing invites. Local knowledge of shops, bars, restaurants and offices was essential in order for them to complete their own four week schedule. A further two female staff were appointed hostess positions which involved supplying samples of fruit infused vodka cocktails to guests and VIP's. Finally two male staff were supplied to act as meet and greet and give a security type presence on the entrance to the penthouse apartments. Events during the month included a European cocktail flaring competition as well as an evening for clients, stockists and VIP guests of Cellartrends, Skyy's UK distributor..